United Supermarkets’ Red Hot Summer Game Features More Than $12 million in Prizes/Offers
$250,000 Grand Prize guaranteed to begiven away – More than $12 million inprizes and money-saving offers –including a guaranteed $250,000 grand prizewinner – will be up for grabs during United Supermarkets’ 2012 Red Hot Summer Game. This year’s game launches its 13-week run onMay 30 at 44 participating locations of UnitedSupermarkets, Market Street and Amigos in Abilene, Amarillo, Lubbock, WichitaFalls and surrounding areas. The promotion concludes Aug. 28. Theprize package is worth more than $4 million and also includes $100,000 cash, a$100,000 motor coach, three $40,000 prizes , a $25,000 Honda motorcycle and a $20,000 kitchen makeover. Smallerprizes range from a $500 Apple iPad™ to $5,000 cash. {{more}} “United’sRed Hot Summer Game is another example of our commitment to being on theleading edge of bringing our guests ultimate service and the best value intown,” said Wes Jackson, chief merchandising officer for United Supermarkets,LLC.”Our past games were a success in every measure, and we believe this year’sgame will be the most enjoyable ever for our guests.” Guestswill receive one free game ticket with each purchase and can earn bonus GameTickets by purchasing participating vendor products that will be marked byshelf tags throughout the store. Each game ticket will contain four gamemarkers and a free product offer or a cents-off coupon. Atotal of 25 million game tickets will be distributed to United guests duringthe 13-week game. Guests will have the opportunity to receive game ticketscontaining nearly three million collect-and- win prizes including freegroceries, cash or additional game tickets. Thegame board will have a total of 27 collect-and-win games – five more than ayear ago. Thisyear’s Red Hot Summer Game also has an enhanced online component, where guestscan win more than $700,000 in prizes including cars, cash, electronics, freegroceries and Redbox DVD rentals. Inside most game tickets is a special gamemarker with a unique nine-digit alphanumeric code. Guestssimply log-on to http://www.unitedtexas.com/,click on the Red Hot Summer Game icon and type in their nine-digit code to seeif they are a potential winner. Online game marker codes may be entered viacomputer or mobile device. Guestswho register through the online game also will be added into a “second chance”drawing for the $250,000 grand prize if it is not won through thecollect-and-win board game. “Ourmarketing team has worked really hard to make this year’s Internet game thebest one yet,” said Monica Schierbaum, director of marketing for UnitedSupermarkets, LLC. “We have actually doubled the number of potential winnersfrom a year ago.” About United Supermarkets Nowin its 96thyear of operation, United Supermarkets, LLC, is aTexas-based, family-owned grocery chain with stores in 30 markets across northand west Texas. A self-distributing company with its headquarters in Lubbockand distribution centers in Lubbock and Roanoke, United currently operates 51stores under four distinct formats: UnitedSupermarkets, MarketStreet, Amigos and United Express. Thecompany’s 52nd store – a fourth-generation Market Street location –is currently under construction in Lubbock.
